Projects — Ellie Leonidas

Coinbase

Crypto Chocolate

Production Coordinator

A guerrilla brand activation placing custom Coinbase chocolate vending machines in high-traffic locations across Washington D.C. — turning a simple analogy into a fully immersive street-level experience.

Coinbase Crypto Chocolate vending machine outside US Capitol

Person interacting with Coinbase vending machine

Coinbase chocolate bar crypto facts label

BetMGM

Court of Legends

Production Coordinator

Coordinated production on BetMGM's Court of Legends — a fully immersive, LED-lit basketball activation bringing live 1v1 competition, celebrity appearances, and sports entertainment together in one electrifying experience.

BetMGM Court of Legends — full court view

Cavinder twins face off on Court of Legends

Circle

Crypto IPO Launch

Production Coordinator

Production coordination for Circle's IPO launch on the NYSE — a multi-faceted campaign featuring a monumental glass bull sculpture on Wall Street and a custom branded taxi activation across New York City.

Circle IPO — NYSE facade with Circle banner and glass bull

Circle glass bull sculpture side view Wall Street

Circle branded vintage taxi on NYC street

Circle taxi topper — Around the world in zero business days

Circle taxi caution sticker — this cab makes frequent stops

Jordan Brand / Nike

The One — Finals 2025

Production Coordinator

Production coordination for Jordan Brand's global The One Finals — a multi-city street basketball activation culminating in New York City, featuring live 1v1 competition, Times Square billboards, and a sold-out waterfront event under the Brooklyn Bridge.

Jordan The One Finals — aerial view NYC waterfront with Brooklyn Bridge

Jordan The One — Come and Take It Los Angeles court aerial

Jordan The One — red smoke player entrance

Jordan The One — player driving to basket

Jordan The One — women athletes playing at dusk

Jordan The One — Times Square billboards

Jordan The One — crowd celebration with trophy

Coinbase

America Loves Crypto Bus Tour

Assistant Producer

Assistant produced the America Loves Crypto 2024 national bus tour for Coinbase — traveling 2.5 weeks across 5 swing states to amplify the voices of 52 million crypto owners through live town halls, performances, and community events.

America Loves Crypto bus — Arizona desert cactus

America Loves Crypto bus — desert mountain road

America Loves Crypto bus — Welcome to Las Vegas sign

NV Loves Crypto bus on the Las Vegas Strip at night

America Loves Crypto bus side view close up

America Loves Crypto bus — Zion National Park Utah

America Loves Crypto bus — Colorado mountain pass

America Loves Crypto bus — Midwest grain silos

PA Loves Crypto bus on Philadelphia bridge

Coinbase

Crypto Isn't For You — Until It Is

Assistant Producer

Assistant produced a series of three broadcast commercials for Coinbase — a campaign that flips skepticism on its head, showing how crypto becomes relevant the moment it solves a real problem in your life. Recognized by The One Show.

Watch Spot 1 → Watch Spot 2 → Watch Spot 3 →

Spot 01 Watch on Instagram ↗

Spot 02 Watch on Instagram ↗

Spot 03 Watch on Instagram ↗

ITV America / History Channel

Alone

Post Production Assistant

Post production assistant on Seasons 11 and 12 of the History Channel reality series. Responsibilities included logging and organizing footage, creating highlight sheets, and working alongside producers to shape the narrative.

Buck Ross Productions / National Honey Board

National Honey Board

Assistant Producer & Editor

Assistant produced and edited branded content for the National Honey Board through Buck Ross Productions — crafting a warm, story-driven campaign highlighting honey's role in everyday life.

Magnolia Network / HBO Max

Happy to Be Home with the Benkos

Assistant Editor

Assistant edited this series for Buck Ross Productions, now streaming on the Magnolia Network and HBO Max. Also created and edited pitches for the network.

Early Work & Personal Projects

College, Clients & Side Projects

Videographer & Editor

During and after college, I worked as a freelance videographer and editor across a range of clients — including an internship with Family Pictures USA on PBS, and projects for TeachEngineering, Solomon Schechter Day School, Education First, Parkour Wolf Productions, and Dorm Room Coaching and Counseling. Outside of work I also shoot and edit for fun, and help friends on their own projects.